CASA DEL LLIBRE | SANT JORDI

We reimagined the visual identity of Sant Jordi by drawing inspiration from the rose, one of the iconic symbols of the legend. Rather than following a traditional approach, we transformed this timeless element into a contemporary installation that brought colour, scale, and emotion to the stores, creating a memorable retail experience while celebrating one of Catalonia's most meaningful traditions.

The project came to life through handcrafted oversized roses made from premium Italian paper, installed across five flagship stores throughout Catalonia, alongside a bespoke acrylic rose installation designed exclusively for the iconic Passeig de Gràcia façade. Bringing the concept to reality required the combination of creative direction, artisanal craftsmanship, custom fabrication, and complex logistics. The result was an installation that elevated the shopping experience while demonstrating how thoughtful design can turn cultural storytelling into an unforgettable brand experience.