Every experience tells a story —ours begins with the people behind it.
Meet Anaïs
CEO & Creative Director
I’m Anaïs Sala, Founder & Creative Director of AS The Experience.
AS The Experience was born from a simple belief: the most extraordinary events are not simply planned, they are thoughtfully crafted to inspire, connect, and leave a lasting impression. Every experience we create is driven by purpose, creativity, and an unwavering commitment to excellence.
With over six years of experience in the events industry, I have had the privilege of collaborating with global brands including Cupra, Spotify, FCB, the Latin Recording Academy, and Maersk, delivering everything from large-scale corporate events to intimate, highly curated celebrations. My approach is rooted in creative direction, thoughtful design, and an obsession with the details that transform an event into an unforgettable experience.
At the heart of AS The Experience is a team that shares the same values: creativity, trust, collaboration, and genuine care for every client. Speaking five languages has allowed me to build meaningful relationships across cultures and bring together people, ideas, and perspectives from around the world.
Whether you're envisioning a brand activation, a corporate gathering, or a once-in-a-lifetime celebration, my goal is always the same:
to create experiences that feel effortless, meaningful, and impossible to forget.
Welcome to AS The Experience. I can't wait to bring your vision to life.
Contact: anais@astheexperience.com
Meet Monique
Event Producer & Communications
I’m Monique Reynaud, Experience Designer at AS The Experience.
Having recently obtained my Bachelor's degree at the International University of Monaco, I am building my expertise in marketing, communications, and event management while cultivating a passion for bringing ideas into reality. I believe the most memorable events are shaped by thoughtful details, refined aesthetics, and a genuine understanding of the people for whom they are created.
At AS The Experience, I support the creative and operational development of our projects. For me, every event is an opportunity to tell a story with intention, and I’m passionate about bringing a fresh perspective and care to every stage of the journey.
Contact: monique@astheexperience.com
Meet Alejandro
Operations & Finance
I’m Alejandro, operations and financial supervisor/manager at AS The Experience.
I oversee the company's operational vision, ensuring every project is executed with precision, efficiency, and an unwavering commitment to quality. I believe that outstanding experiences are never the result of chance, but of collaboration, attention to detail, and a genuine dedication to the people behind every event.
Originally from Mexico, I have dedicated my career and over a decade of experience across entertainment, sales, and business operations to creating special moments through thoughtful leadership, operational excellence, and a deep understanding of the events industry.
By building strong teams, refining processes, and fostering lasting client relationships, I strive to ensure every experience reflects the care, sophistication, and excellence that define AS The Experience.
Contact: alejandro@astheexperience.com
Meet Maxime
Event Producer
I’m Maxime, Event Producer at AS The Experience.
Originally from Mexico, I recently graduated in Biomedical Engineering, a background that has shaped the way I approach every challenge: with curiosity, precision, and a strong analytical mindset. Although my academic journey followed a scientific path, I discovered that my true passion lies in creating experiences that bring people together.
Fluent in several languages and passionate about working with international clients, I enjoy navigating multicultural environments where collaboration, creativity, and attention to detail make all the difference. I believe that understanding different perspectives is essential to creating experiences that feel authentic and meaningful.
At AS The Experience, I support the coordination and execution of projects, ensuring that every detail is thoughtfully planned and every client feels supported throughout the process. For me, the most successful events are the ones where creativity meets structure, allowing every experience to unfold seamlessly.
Contact: maxime@astheexperience.com
Meet Grace
PR & Event Producer
I’m Grace, PR and Event Producer at AS The Experience.
Based in Monaco, I studied Marketing with a strong interest in brand communication, digital culture, and the power of meaningful human connections. Throughout my career, I have developed a passion for building relationships between brands, creators, and communities, helping transform collaborations into memorable experiences.
At AS The Experience, I work remotely to coordinate creators and clients from around the world, ensuring every partnership feels authentic, seamless, and aligned with each brand's vision. Speaking several languages allows me to connect with people across cultures and create collaborations that go beyond content, fostering genuine experiences and lasting relationships.
I believe that the strongest communities are built through trust, creativity, and shared moments, and I'm proud to help bring those connections to life through every project we create.
Contact: grace@astheexperience.com
What Sets Us Apart
Our Philosophy
We believe in the emotional power of creativity, collaboration, and aesthetics—in the ability of an experience to inspire, resonate, and stay with you long after it ends.
At AS The Experience, we believe that every remarkable project begins with a clear creative vision. One idea that unites every detail, guides every decision, and gives meaning to the entire experience.
The “AS” is our way of bringing that belief to life: a singular vision that connects people, spaces, stories, and emotions into something truly memorable.
Our Craft
AS The Experience was created around a different vision—one where creativity, aesthetics, and experience come together to transform ideas into meaningful, immersive worlds.
We curate and orchestrate 360° experiences by seamlessly integrating concept development, creative direction, food design, set design, and production. Working alongside artists, chefs, and creative minds, we craft experiences where every detail is intentional, every element has purpose, and every moment leaves a lasting impression.
Our Vision
We envision AS as the creative force that brings together the right minds, talents, and disciplines to make every idea possible.
Like the singular advantage that every project needs, we unite strategy, creativity, design, gastronomy, and production into one cohesive vision—delivering experiences that are intentional, immersive, and impossible to forget.