In collaboration with Moco Museum and Club Rodeo, we produced a community-driven running experience designed to connect culture, movement, and creativity. From event logistics and on-site team management to the production of custom stickers, flags, and branded elements, we oversaw every detail to ensure a seamless experience from start to finish.

More than 100 runners took part in a 5 km run through Barcelona, followed by an exclusive after-hours visit to Moco Museum and a post-run gathering with drinks. The activation fostered genuine community connections while generating a high volume of organic content, giving the museum authentic visibility through the eyes of its participants and demonstrating how experiential events can naturally strengthen brand awareness.