We developed a brand activation that combined strategic partnerships with community-led event production. By bringing together Hidden Coffee Roasters, Hotel W, and Club Rodeo, along with its passionate team and thriving running community, we transformed the activation into a meaningful gathering that felt authentic to the city's lifestyle culture.

Beyond managing the partnerships, we produced every branded touchpoint—from custom stickers, flags, signage, and personalized event elements—to create a cohesive and memorable experience. The collaboration generated organic visibility, meaningful interactions, and positioned Hidden Oasis as more than a coffee pop-up: it became a meeting point for Barcelona's creative and running communities, demonstrating the power of connecting the right brands with the right people.