Oysho Community Day – Paris

As part of Oysho Community Day, we produced the official Oysho Run Club experience in Paris, bringing the community together for a run through the city ending with an after-run gathering overlooking the Eiffel Tower.

Our role was to create an experience that felt authentic to the running community, sourcing the right partners and producing every detail—from the after-run venue and music to custom stickers, branded flags, and community-focused elements. Every touchpoint was designed to encourage connection, celebrate movement, and transform a simple run into a memorable brand experience in one of the world's most iconic locations.