AW LAB | Brand Activations in Store

In collaboration with DAR Creative Agency, we produced a series of in-store brand activations for AW LAB, designed to attract visitors, celebrate key campaigns, and strengthen community engagement. Our role covered the full hospitality experience, from food & beverage management and guest service to the production of branded activation elements.

One of the highlights was the creation of a custom popcorn cart, fully designed in AW LAB's colors ours and visual identity, turning a simple interaction into a memorable brand touchpoint. Every detail was produced to enhance the customer experience, encourage engagement, and bring the brand to life inside the retail space.